Ask people who the most important person in a company is and a large majority will tell you it’s the CEO.

But ask CEOs from the world’s leading companies and many will give you a different answer – it’s the customer, of course!

How customers think about your brand – or more accurately, how they feel about it – is now recognised as the greatest predictor of future business growth.

For many of us, it’s the most anticipated event of the work calendar. The annual office Christmas party. The firm’s way of saying ‘thanks for all the hard work: Let your hair down on us’.

But should you?  

Some live to regret it. In fact, more than a few careers have ended on that fateful night in December.

‘Customer experience’ or CX, as it has come to be known, is the biggest thing to emerge from the world of marketing in recent years.

Why is that?

It’s simple: A good CX strategy has been shown to improve customer satisfaction and retention, resulting in substantially higher profits.

Whatever your occupation, it pays to be productive.

 The best way to achieve this is to become an expert in time management.

In this post, we share seven habits that can help transform even the most devoted procrastinator into a reliable workhorse.

Workplace stress is the inevitable outcome of having to get a lot done within a limited time-frame, while being accountable for your performance. Up to a point, this keeps people motivated.

However, if stress levels are too high, it ultimately detracts from performance.

At the risk of stating the obvious, it has been a stressful time.

Not only are we living through a once in a century pandemic. To make matters worse, the measures we have taken as a result have destroyed the economy. Not to mention our social lives.

If you are feeling a little stressed, well, that is normal.

The COVID-19 pandemic has caused a major economic crisis.

Like most countries, Australia opted for an unprecedented public health intervention to protect people from the pathogen. So far, it is working. Compared with other parts of the world, the rate of transmission and number of deaths remains low.

The corona-virus outbreak has taken a sledgehammer to the Australian jobs market.

While unemployment increased only slightly in March, it looks likely that many more Australians will lose their jobs in coming months. The government’s own Treasury figures are forecasting an unemployment rate of 10% by the middle of the year.

Effective recruiting is essential to the success of any business.

The right team can make a good business great and a great business exceptional. On the flip side, unpleasant or dissatisfied staff and a toxic workplace culture can derail even the best businesses.

You are, to a large extent, the sum of your habits.

A habit can be defined as something you have become so accustomed to doing that you now do it almost without thinking. Research suggests that as much as 40% of our behaviours every day are habitual.