‘What is ‘customer experience’ (CX) and how can it help your business?’

‘Customer experience’ or CX, as it has come to be known, is the biggest thing to emerge from the world of marketing in recent years.

Why is that?

It’s simple: A good CX strategy has been shown to improve customer satisfaction and retention, resulting in substantially higher profits.

‘How employers can help reduce workplace stress’

Workplace stress is the inevitable outcome of having to get a lot done within a limited time-frame, while being accountable for your performance. Up to a point, this keeps people motivated.

However, if stress levels are too high, it ultimately detracts from performance.

‘Everything You Need to Know About the Jobkeeper Payment’

The Australian Government has been widely praised for its response to the Covid-19 pandemic.

It has won plaudits for both the public health measures implemented to combat the virus, as well as policy measures intended to limit the economic fall out.

The centrepiece of the government’s economic response is the JobKeeper Payment.

How should businesses respond to the corona-virus outbreak?

There is little else people are talking about right now besides the corona-virus.

With good reason. At the time of writing, roughly 1.5 million people have been infected globally and nearly 90,000 have lost their lives.

In Australia, we’ve reached 6,000 recorded cases, and 50 deaths.

Seven Essential Recruiting Strategies

Effective recruiting is essential to the success of any business.

The right team can make a good business great and a great business exceptional. On the flip side, unpleasant or dissatisfied staff and a toxic workplace culture can derail even the best businesses.

How To Break Bad Habits

Bad habits can be a huge barrier to success.

At the very least, they waste our time and stop us from achieving our goals. At their worst, they can be truly debilitating. They can threaten our health, our career prospects and our financial stability.

Last month’s post, ‘How To Build Healthy Habits’, described some useful techniques for incorporating healthy habits into our lives.

Five Tips for Retaining Top Talent

It’s never been more difficult to retain your best talent than it is today.

For a range of reasons, people change jobs far more often than they used to. According to Harvard Business Review, Baby Boomers are likely to hold an average of 11 or 12 jobs in their lifetimes.

A Layperson’s Guide to the Law of Director’s Duties

Most businesses in Australia are run through a company. Almost invariably then, if you’re a business owner, you will also be a company director.

You may even be a director of a company, but have little to do with running its business. For example, your spouse may have asked you to be a director.

Digital Marketing In Five Easy Steps

Getting the word out about your business is essential: there’s no better way to win new customers, attract (and recruit) top talent, and build a brand so that when people think of the relevant product or service—whether that’s IT repairs, engineering consulting, or something as mundane as cookies—they think of your business, and what it can do for them.

Five tips for having difficult discussions in the workplace

The workplace can give rise to countless situations in which the best way forward might be to engage in a difficult conversation. Perhaps an employee is falling short of their performance targets. It could be that you need to respond to complaints or grievances.