Since its establishment in 2002, LinkedIn, now owned by Microsoft, has emerged as a critical tool for recruiters and people seeking new employment opportunities.

As of June 2019, LinkedIn had 630 million registered members in 200 countries and is used by 92 per cent of Fortune 500 companies.

Getting the word out about your business is essential: there’s no better way to win new customers, attract (and recruit) top talent, and build a brand so that when people think of the relevant product or service—whether that’s IT repairs, engineering consulting, or something as mundane as cookies—they think of your business, and what it can do for them.